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TIPS was recently asked to participate in a book published by Oxford University Press on International Marketing and contributed a chapter on Exporting for Small Businesses. The book is aimed at undergraduate and graduate international marketing courses at universities and universities of technology and is a ready reference and guide to exporters and international marketing practitioners. For more information on international Marketing, please visit www.oxford.co.za/cws/commerce/international_marketing/316236.htm |
International Marketing Textbook
Abstract:










One of the most important chapters for many marketers is exporting and small business. This includes information on coping with competition from large firms; whether a business is ready to export globally; the four steps to successful exporting (including the pitfalls) and the definition of a small business in the South African context.