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International Marketing Textbook
Abstract:
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TIPS was recently asked to participate in a book published by Oxford University Press on International Marketing and contributed a chapter on Exporting for Small Businesses. The book is aimed at undergraduate and graduate international marketing courses at universities and universities of technology and is a ready reference and guide to exporters and international marketing practitioners. For more information on international Marketing, please visit www.oxford.co.za/cws/commerce/international_marketing/316236.htm |









