International Marketing Textbook
Year:
2006 
TIPS contributed a chapter to this book published by Oxford University Press on International Marketing. TIPS wrote the chapter on Exporting for Small Businesses.
The book is aimed at undergraduate and graduate international marketing students but it also a ready reference and guide to exporters and international marketing practitioners.
For more information on international Marketing, please visit www.oxford.co.za/cws/commerce/international_marketing/316236.htm
| Attachment | Size |
|---|---|
| International Marketing Textbook Preface.pdf | 147.34 KB |
| Chapter 19 Intro.pdf | 114.76 KB |
One of the most important chapters for many marketers is exporting and small business. This includes information on coping with competition from large firms; whether a business is ready to export globally; the four steps to successful exporting (including the pitfalls) and the definition of a small business in the South African context.
Marketing Mix Jul07 Int Mark Review.pdf
"In view of the relatively large risks (but also the increasingly large opportunities) involved, “International Marketing” also, refreshingly, includes a special chapter on small businesses, for which the two critical success factors in international marketing (the firm’s organisational export readiness and its product export readiness) take on a special meaning."
