Profile4 AR 12012023Augmented reality (AR) technology allows digital content to be overlayed or superimposed onto the real world. AR is only partially immersive as digital content is integrated as a layer onto the real world, whereas virtual reality is closed and fully immersive. The costs of applying augmented reality are much lower than the costs of virtual reality because AR typically combines a visual feed with a data layer; it does not involve the creation of a complete virtual world.
A major benefit of AR is that it reduces users’ cognitive load and provides technical staff access to relevant (and digitally updated) records, data and information.